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Industry News

05/19/2022

A new confirmed mobile Google Ads display experiment brings favicons next to the URL in a fashion comparable to organic results.


The post New mobile Google ad experiment puts favicon in-line with display URL appeared first on Search Engine Land.


05/19/2022

A handful of automated tools from Google will help publishers get a better view of their video inventory.


The post Google launches video health tools to help publisher monetization appeared first on Search Engine Land.


05/19/2022

Slawski was best known for writing about Google patents. He has helped countless SEOs better understand how search works.


The post SEO pioneer and expert Bill Slawski passes away appeared first on Search Engine Land.


05/19/2022

Missed phone calls are lost leads. Yelp's new feature could help generate more qualified leads for local service businesses.


The post New Yelp feature: Request a Call appeared first on Search Engine Land.


05/19/2022

Generate new business, dazzle existing clients, boost company morale... the list goes on.


The post 10 reasons to enter the Search Engine Land Awards appeared first on Search Engine Land.


05/19/2022

Keyword research has been around for decades but few marketers actually realize how it has changed


The post Three critical keyword research trends you must embrace appeared first on Search Engine Watch.


05/19/2022

It is not just you, there is an issue impacting the majority of Google Ads advertisers.


The post Google Ads issue with access to video pages frontend appeared first on Search Engine Land.


05/19/2022

Understanding what you can learn from your competitor's backlinks and what to avoid


The post Everything you should know about evaluating your competitor’s backlink profile appeared first on Search Engine Land.


05/19/2022

'Near me' searches continue to grow, but the tactic of optimizing for these terms can now do more harm than good for local search rankings.


The post Surprise: ‘Near me’ brand names don’t rank higher for ‘near me’ searches appeared first on Search Engine Land.


05/18/2022

McCormick is transforming how product content is created and used across its organization with digital asset management.


The post Webinar: Transform your content operations with DAM appeared first on Search Engine Land.


05/18/2022

Find out why, and how, it happened – and whether that Discover visibility will remain over the long-term, in this case study.


The post Lucid visibility: How a publisher broke into Google Discover in less than 30 days from launch appeared first on Search Engine Land.


05/05/2022

How to sensibly design a content strategy that caters to your consumers and their journeys


The post Understanding the three awareness stages of your online audience appeared first on Search Engine Watch.


04/28/2022

The right multipurpose WordPress theme can make building a website a fast, easy, and pleasurable task. There are plenty of good multipurpose WordPress themes on the market. Some that are not particularly good, and a few that can be classified as the best of the bunch. It is the latter group you should be looking […]


The post Top 8 Multipurpose WordPress Themes To Check Out in 2022 appeared first on WebAppers.


04/28/2022

Uncovering the rationale behind this phenomenon, with examples, and five questions to ask yourself when you sense an SEO myth


The post Why we’re hardwired to believe SEO myths (and how to spot them!) appeared first on Search Engine Watch.


04/21/2022

In an age where our whole lives are online, is it possible to build a successful business without exposing your private life?


The post How to safeguard your privacy while building your digital business appeared first on Search Engine Watch.