We've been adding RSS feeds to web sites for many years. This is a great way to promote your site and get your information out in a viral way. Information is power and RSS is a great way to make that information available.
We can also make calendar data available to Google Calendar, iCal and even Outlook using a subscription methodology. Need XML data (hey some people do!) we can handle it.
One of our most powerful tools is our news/RSS aggregation system. We can weave information together using this system to create incredibly compelling news and headline summaries to make your site a place that users want to come back to often.