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OWT has been designing and programming web pages since 1994. A lot has changed in that time, as access speeds have increased and technologies evolved. While technological advancements have been great for both the user and web site owner, it is important to distinguish between what industry innovations are appropriate for each individual client's needs and which are not. OWT has the experience to wade through the technological noise and decide which tech will prove to be the best fit for your application. Whether it be leveraging the growing importance of search engine recognition or ensuring the user experience is positive through an efficient and sleek design, OWT is prepared to create a website beneficial for the client as well as their users. 

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Although we have clients throughout the United States, we pride ourselves on the exceptional customer service we provide to our customers in the Kennewick, Richland, Pasco and Walla Walla areas. When it comes to accurately designing and implementing a web site, we put customers first. 

Trust the experience that OWT has gained over such a long time in this relatively young industry. OWT will help you make smarter and more cost-effective decisions to make your web initiative positive, productive and profitable. 

 

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Industry News

11/17/2017
11/17/2017
Black Friday kicks off a shopping season that lasts through Christmas each year, with online retailers vying for the profitable attention of consumers. With spending expected to rise by 47% this year, competition will be fierce. Some final tweaks to your SEO can make the difference between rising to the top of results and languishing at the bottom of page one.
11/17/2017


This week's JavaScript newsRead this e-mail on the Web






JavaScript Weekly


Issue 361 — November 17, 2017



An increasing reliance on JS can result in needless performance issues for our users. Addy Osmani looks at how a little discipline can help.


Addy Osmani



An attempt to demystify Redux, a popular state container for JavaScript apps, with a ‘backwards approach’.


Dave Ceddia



From the creators of Moment.js, Luxon provides DateTime, Duration, and Interval types, as well as parsing and formatting for common formats.


JS Foundation


Microsoft
From the creators of CodePush. Ship iOS and Android apps faster by connecting your app’s repo and automating the rest. App Center builds your app in the cloud, tests it on real iOS devices, releases to beta testers, app stores or CodePush, and monitors with crash reports and analytics. Sign up now.


Microsoft
  Sponsor



The good doctor explains "why, in my opinion, currying is not a good fit for JavaScript.”


Dr. Axel Rauschmayer



It’s possible to track your project’s dependencies directly in GitHub and if you do, GitHub can now notify you of vulnerabilities in them automatically.


GitHub



Apple and Microsoft are shipping WebAssembly support in the latest versions of Safari and Edge so all 4 major browsers can now run code compiled to the wasm format.


Judy DeMocker



Been around a while but has grown a lot and now has extensions for major frameworks. Demos here.


Baidu


Jobs



In Brief


VueConf US 2018: March 26–28, 2018 in New Orleans, USA news
The VueConf.US 2018 call for proposals is now open, and closes December 1.
VueConf US


A Brief Introduction to Symbols, Generators and Streams tutorial
Rubens Pinheiro Gonçalves Cavalcante


Learn and Understand JavaScript’s Reduce Function tutorial
Or Array.prototype.reduce(), more specifically.
Brandon Morelli


Building a NodeJS App with MongoDB Atlas and AWS ECS (Part 1) tutorial
It's that time of year again. This is the first post in our annual "Road to AWS re:Invent" blog series.
mongodb  Sponsor


Easy ES6 Goodies for Busy JavaScript Developers tutorial
“a good basic introduction to three of the most useful ES6 goodies”
Michelle Gienow


Build a Server-Side Rendered Vue App with Nuxt.js tutorial
Chimezie Enyinnaya


Developing a Chrome Extension using Angular 4 tutorial
Jakub Kaczmarek


Start Using Babel 7 Beta Today: What's New and How tutorial
Jeff Dolle


Web Workers Can Be ES6 Modules Too tutorial
OK, Chrome doesn’t support it yet, but work is underway.
Jeff Schiller


CircleCI 2.0 Language Guide: JavaScript tutorial
New to CircleCI 2.0? Read our JavaScript Language Guide for a detailed explanation of our configuration.
CircleCI  Sponsor


Angular Productivity Tips for WebStorm IDE Users tutorial
Jurgen Van de Moere


Browser Automation Revisited: Meet Puppeteer tutorial node
Puppeteer is a Node library that provides an API to control headless Chrome.
Gergely Nemeth


Recover Gracefully with React 16 Error Boundaries tutorial
ROLLBAR  Sponsor


Converting 600k Lines to TypeScript in 72 Hours story
Specifically, from Google Closure-annotated JS.
Lucidchart


How GitLab Uses Vue: One Year Later story
Jacob Schatz


High Performance JS in V8: How V8 Is Faster Than Ever video
A 20 minute tour of V8’s latest code-generation architecture.
Peter Marshall


Neutronium: Build .NET Desktop Apps using HTML, CSS and JavaScript tools
Neutronium


react-scroll-to: Scroll to Position in React code
Dylan Paulus


remoteStorage.js 1.0.0: Local Data Storage with Remote Syncing code
A project that’s as old as this newsletter.


bent: Functional HTTP Client for Node with async/await Support code node
Mikeal Rogers



Curated by Peter Cooper and published by Cooperpress.


Like this? You may also enjoy: FrontEnd Focus : Node Weekly : React Status


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© Cooperpress Ltd. Fairfield Enterprise Centre, Lincoln Way, Louth, LN11 0LS, UK



11/16/2017

Probably the single best video to watch to understand the power of Google & Facebook (or even most of the major problems across society) is this following video about pleasure versus happiness.


In constantly seeking pleasure we forego happiness.


The "feed" based central aggregation networks are just like slot machines in your pocket: variable reward circuitry which self-optimizes around exploiting your flaws to eat as much attention as possible.



The above is not an accident. It is, rather, as intended:


"That means that we needed to sort of give you a little dopamine hit every once in a while because someone liked or commented on a photo or a post or whatever ... It's a social validation feedback loop ... You're exploiting a vulnerability in human psychology ... [The inventors] understood this, consciously, and we did it anyway."


  • Happy? Good! Share posed photos to make your friends feel their lives are worse than your life is.

  • Outraged? Good! Click an ad.

  • Hopeless? Good. There is a product which can deliver you pleasure...if only you can...click an ad.

Using machine learning to drive rankings is ultimately an exercise in confirmation bias:


For “Should abortion be legal?” Google cited a South African news site saying, “It is not the place of government to legislate against woman’s choices.”


When asked, “Should abortion be illegal?” it promoted an answer from obscure clickbait site listland.com stating, “Abortion is murder.”


Excellent work Google in using your featured snippets to help make the world more absolutist, polarized & toxic.


The central network operators not only attempt to manipulate people at the emotional level, but the layout of the interface also sets default user patterns.


Most users tend to focus their attention on the left side of the page: "if we were to slice a maximized page down the middle, 80% of the fixations fell on the left half of the screen (even more than our previous finding of 69%). The remaining 20% of fixations were on the right half of the screen."


This behavior is even more prevalent on search results pages: "On SERPs, almost all fixations (94%) fell on the left side of the page, and 60% those fixations can be isolated to the leftmost 400px."



On mobile, obviously, the attention is focused on what is above the fold. That which is below the fold sort of doesn't even exist for a large subset of the population.


Outside of a few central monopoly attention merchant players, the ad-based web is dying.


Mashable has raised about $46 million in VC funding over the past 4 years. And they just sold for about $50 million.


Breaking even is about as good as it gets in a web controlled by the Google / Facebook duopoly. :D


Other hopeful unicorn media startups appear to have peaked as well. That BuzzFeed IPO is on hold: "Some BuzzFeed investors have become worried about the company’s performance and rising costs for expansions in areas like news and entertainment. Those frustrations were aired at a board meeting in recent weeks, in which directors took management to task, the people familiar with the situation said."


Google's Chrome web browser will soon have an ad blocker baked into it. Of course the central networks opt out of applying this feature to themselves. Facebook makes serious coin by blocking ad blockers. Google pays Adblock Plus to unblock ads on Google.com & boy are there a lot of ads there.




Format your pages like Google does their search results and they will tell you it is a piss poor user experience & a form of spam - whacking you with a penalty for it.


Of course Google isn't the only search engine doing this. Mix in ads with a double listing and sometimes there will only be 1 website listed above the fold.



I've even seen some Bing search results where organic results have a "Web" label on them - which is conveniently larger than the ad label that is on ads. That is in addition to other tricks like...


lots of ad extensions that push organics below the fold on anything with the slightest commercial intent

bolding throughout ads (title, description, URL) with much lighter bolding of organics

only showing 6 organic results on commercial searches that are likely to generate ad clicks


As bad as either of the above looks in terms of ad load or result diversity on the desktop, it is only worse on mobile.


On mobile devices organic search results can be so hard to find that people ask questions like "Are there any search engines where you don't have to literally scroll to see a result that isn't an advertisement?"


The answer is yes.


DuckDuckGo.


But other than that, it is slim pickings.


In an online ecosystem where virtually every innovation is copied or deemed spam, sustainable publishing only works if your business model is different than the central network operators.


Not only is there the aggressive horizontal ad layer for anything with a hint of commercial intent, but now the scrape layer which was first applied to travel is being spread across other categories like ecommerce.




The more of your content Google can scrape-n-displace in the search results the less reason there is to visit your website & the more ad-heavy Google can make their interface because they shagged the content from your site.


Simply look at the market caps of the big tech monopolies vs companies in adjacent markets. The aggregate trend is expressed in the stock price. And it is further expressed in the inability for the unicorn media companies to go public.


As big as Snapchat & Twitter are, nobody who invested in either IPO is sitting on a winner today.


Google is outraged anyone might question the numbers & if the current set up is reasonable:


Mr Harris described as “factually incorrect” suggestions that Google was “stealing” ad revenue from publishers, saying that two thirds of the revenues generated by online content went to its originators.


“I’ve heard lots of people say that Google and Facebook are “ruthlessly stealing” all the advertising revenue that publishers hoped to acquire through online editions,” he told the gathering.


“There is no advertising on Google News. Zero. Indeed you will rarely see advertising around news cycles in Google Search either.


Sure it is not the ad revenues they are stealing.


Rather it is the content.


Either by scraping, or by ranking proprietary formats (AMP) above other higher quality content which is not published using the proprietary format & then later attaching crappier & crappier deals to the (faux) "open source" proprietary content format.


As Google grabs the content & cuts the content creator off from the audience while attaching conditions, Google's PR hacks will tell you they want you to click through to the source:


Google spokeswoman Susan Cadrecha said the company’s goal isn’t to do the thinking for users but “to help you find relevant information quickly and easily.” She added, “We encourage users to understand the full context by clicking through to the source.”


except they are the ones adding extra duplicative layers which make it harder to do.


Google keeps extracting content from publishers & eating the value chain. Some publishers have tried to offset this by putting more ads on their own site while also getting further distribution by adopting the proprietary AMP format. Those who realized AMP was garbage in terms of monetization viewed it as a way to offer teasers to drive users to their websites.


The partial story approach is getting killed though. Either you give Google everything, or they want nothing.


That is, after all, how monopolies negotiate - ultimatums.


Those who don't give Google their full content will soon receive manual action penalty notifications



The value of news content is not zero.


Being the go-to resource for those sorts of "no money here" news topics also enables Google to be the go-to resource for searches for [auto insurance quote] and other highly commercial search terms where Google might make $50 or $100 per click.


Every month Google announces new ad features.


Economics drive everything in publishing. But you have to see how one market position enables another. Google & Facebook are not strong in China, so Toutiao - the top news app in China - is valued at about $20 billion.


Now that Yahoo! has been acquired by Verizon, they've decided to shut down their news app. Unprofitable segments are worth more as a write off than as an ongoing concern. Look for Verizon to further take AIM at shutting down additional parts of AOL & Yahoo.


Firefox recently updated to make its underlying rendering engine faster & more stable. As part of the upgrade they killed off many third party extensions, including ours. We plan to update them soon (a few days perhaps), but those who need the extensions working today may want to install something like (Comodo Dragon (or another browser based on the prior Firefox core) & install our extensions in that web browser.


As another part of the most recent Firefox update, Firefox dumped Yahoo! Search for Google search as their default search engine in a new multiyear deal where financial terms were not disclosed.


Yahoo! certainly deserved to lose that deal.


First, they signed a contract with Mozilla containing a change-of-ownership poison pill where Mozilla would still make $375 million a year from them even if they dump Yahoo!. Given what Yahoo! sold for this amounts to about 10% of the company price for the next couple years.


Second, Yahoo! overpaid for the Firefox distribution deal to where they had to make their user experience even more awful to try to get the numbers to back out.


Here is a navigational search result on Yahoo! where the requested site only appears in the right rail knowledge graph.



The "organic" result set has been removed. There's a Yahoo! News insert, a Yahoo Local insert, an ad inviting you to download Firefox (bet that has since been removed!), other search suggestions, and then graphical ads to try to get you to find office furniture or other irrelevant stuff.


Here is how awful those sorts of search results are: Yahoo! was so embarrassed at the lack of quality of their result set that they put their logo at the upper right edge of the page.


So now they'll be losing a million a day for a few years based on Marissa Mayer's fantastic Firefox deal.


And search is just another vertical they made irrelevant.


When they outsourced many verticals & then finally shut down most of the remaining ones, they only left a few key ones:


On our recent earnings call, Yahoo outlined out a plan to simplify our business and focus our effort on our four most successful content areas  – News, Sports, Finance and Lifestyle. To that end, today we will begin phasing out the following Digital Magazines:  Yahoo Food, Yahoo Health, Yahoo Parenting, Yahoo Makers, Yahoo Travel, Yahoo Autos and Yahoo Real Estate.


And for the key verticals they kept, they have pages like the following, which look like a diet version of eHow


Every day they send users away to other sites with deeper content. And eventually people find one they like (like TheAthletic or Dunc'd On) & then Yahoo! stops being a habit.


Meanwhile many people get their broader general news from Facebook, Google shifted their search app to include news, Apple offers a great news app, the default new tab on Microsoft Edge browser lists a localize news feed. Any of those is a superior user experience to Yahoo!.


It is hard to see what Yahoo!'s role is going forward.


Other than the user email accounts (& whatever legal liabilities are associated with the chronic user account hacking incidents), it is hard to see what Verizon bought in Yahoo!.


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